Both Shopify and Amazon have an amazing amount of competition in the eCommerce market place today. They have both been claiming dominance in the ecommerce space for some time now. So, the question is, Shopify vs Amazon, what makes one more attractive than the other?
The main difference between the two is that Amazon focuses on providing a marketplace for their customers to purchase products. Shopify, on the other hand, is more of a business platform. They provide tools for managing user accounts, managing inventory, and even managing customer relationships. Amazon only so happen to be a very large platform for independent vendors, but since most eCommerce shops are focused around the sale of products, Amazon provides few services and setup features to third-party developers. As a result, Amazon provides fewer features and much lower credit card rates.
However, there are advantages for both companies that may make choosing between them tough for some businesses. Shopify has a larger platform that is more useful to small businesses because of the way it is built. Shopify is more tightly integrated with popular online shopping carts like Easy-shop, so it provides the ability to take orders and complete transactions from one place with one click of the mouse. On the flip side, Amazon doesn’t have nearly as many options built into its system, so it’s important to consider their lack of applications when making your decision. Additionally, Shopify offers a number of professional templates and themes to increase the look and functionality of a website.
As an eCommerce merchant, one important consideration is the online store design. On Amazon, you’ll only be able to manage your own online store, which makes controlling your customer experience somewhat confusing at first. On Shopify, you have complete control over everything. You can easily change shopping carts, add products to your catalog, and more without having to worry about whether you’re using the right software or not. There are even several customer support options built right into the system, giving you a one-stop solution for any technical issues or questions you have about your online store. Since most Shopify merchants are also highly-efficient with their traffic and conversions, this can make a big difference when you’re just getting started.
One of the key differences between Shopify and Amazon when it comes to managing an online store is that you don’t have access to all the tools and options that Amazon offers. While they do provide many tools that will simplify your tasks, you’ll still have to do a lot of work on your own, if you want to build a solid customer base or grow your sales. If you’re going to go with one of the third-party ecommerce solutions, you’ll be able to benefit from the wide range of features and tools available, but you may miss out on some of the more important features of Shopify, such as its user-friendly design and professional customer support. Fortunately, both Amazon and Shopify offer a full range of services designed to simplify even the most advanced ecommerce websites.
While both of these ecommerce platforms have strong reputations when it comes to helping online stores succeed, the real comparison is simply about how much easier it is for a new store to get started with one of them. If you’re an established shop that has done a lot of and designing already, then you might have a bit more trouble with starting up with Shopify, especially since their systems aren’t as flexible as those offered by Amazon or Google. However, if you’re a small business that’s just starting out or you have a product line that you need to develop, then there’s really no comparison between Shopify Vs Amazon when it comes to ease-of-use, compatibility, and tools for SEO and monetization.