Apple v. Samsung, a major high-profile lawsuit between Apple and Samsung Electronics, was the first in a series of ongoing legal disputes between Apple Incorporated and Samsung Electronics; they have been at odds over the design of many mobile phones and tablets; between them, both companies make nearly half of all smartphones sold in the world today. Apple’s latest challenge was to get a court order to prevent Samsung from selling some of its models of its Galaxy series of mobile phones. Samsung’s main line of phones has been criticized by some experts for its use of a flat, rounded bezel that makes the phone look less appealing to many people. Some critics have also pointed out that some phones have the same rounded-edge design that Apple has come to despise as “haphazardly placed” on some of its products.
Although Apple and Samsung have both maintained that their devices are unique and provide the best experiences possible, the two companies have taken a different position about whether their products are worthy of such acclaim. Apple says that it is designed to offer users better technology that is more affordable. Samsung says it has a great product because of its unique design, which includes a touch screen.
Because Samsung is using a popular design in its latest devices, some observers believe that this could be an attempt by the company to “steal” one of Apple’s most popular innovations, the slide-out keyboard, and put it into the hands of consumers who prefer their phone to be larger and more traditional. However, Samsung has a long history of innovative designs and it is unlikely that it would have chosen to do so if it did not have a good reason to.
The lawsuit between Apple and Samsung dates back to June 2020, when the company filed a complaint against Samsung with the United States International Trade Commission, claiming that the Korean electronics giant had improperly classified its products as “junk food” under United States law. The complaint included a description of some of the features on its mobile phones, including the rounded-edge bezel, the slide-out keyboard, and the company’s use of the word “phablet.”
In the company’s lawsuit, Apple argued that the “junk food” label was misleading and that users should instead be able to easily differentiate between their products and those produced by other companies. Although the commission ultimately sided with Apple, Samsung later decided to reverse the classification.
In its mobile phone’s case, Samsung won a preliminary injunction, but a federal appeals court later ruled that it was too late for the company to use this ruling to block Apple’s competitors, LG and Motorola. and HTC, from marketing some of its models. The courts ruled that the case should go to trial between the two companies, and a preliminary injunction was eventually issued against Samsung, which was not lifted until the company reached a settlement agreement. After the court ruling, Apple moved to prevent Samsung from selling some of its new products in the U.S. and began selling its own versions in many of the same stores where it previously sold the devices that it has targeted.
Although Samsung and other manufacturers have not yet succeeded in stopping Apple from selling some of its newer models of cellular phones and tablets, it has been successful in persuading retailers to sell its versions of phones and tablets in different stores from where it sells its own devices. While some of the cases have been dropped or dismissed, some stores have continued to sell the older models of iPhone and iPad. while others are allowing the devices to be sold.
Even though Apple has won some of its battles with Samsung in court, it has lost many more. In some cases, courts have found against the company by granting Samsung’s request for preliminary injunctions, while in others, courts have ruled against Apple because of the company’s lack of evidence that consumers could mistake their products for those produced by another company. Despite this, Apple’s tactics have been largely successful, especially when it comes to selling its newest generation of products through physical retail locations such as retail stores. Even though retailers have refused to sell these newer products, their resistance has only encouraged the company to continue promoting the older models of their devices to get them into stores to be sold, instead of being put off to the side as an option that would not be bought.